How to Upload Custom Audience in Facebook Ad Manager
Advertisers can build a Custom Audience from an existing client listing compiled past information obtained from Pb Ads and sign ups, among other avenues. With a Custom Audience uploaded, Facebook can better target your ads. For example, if yous obtained contact information from a Lead Ad, the users who filled the form are more likely to respond to your ads. Thus, Custom Audiences allows advertisers to target those who have already expressed interest in their business concern.
Usually, advertisers upload an excel canvas filled with their customer'south data. If this sheet is non formatted correctly, an error bulletin will appear and prevent y'all from uploading your Custom Audition. To prevent complications, consider reaching out to a Facebook ads service and follow the formatting guidelines below.
The two about important tips on compiling your data are:
-
Ever include the country code on phone numbers even if all the data come from the same land.
-
Always include your customers' countries in their own column in your file fifty-fifty if all of your data is from the aforementioned country.
| Information type | Column header | Description and formatting guidelines | Examples |
|---|---|---|---|
| We have up to three split email accost columns in U.s.a. and international formats. |
| ||
| Telephone Number | phone | Phone numbers must include a country code to be used for matching. For example, a ane must precede a phone number in the The states. We have up to 3 phone numbers as separate columns, with or without punctuation. Important: Always include the state code as part of your customer'south phone numbers, even if all of your data is from the same country. |
|
| First Name | fn | We accept first name and first proper name initial, with or without accents. Initials can be provided with or without a period. |
|
| Last Name | ln | We accept full last names with or without accents. |
|
| City | ct | We accept full city names as they normally appear. |
|
| State/Province | st | We have total names of US and international states and provinces, as well every bit the abbreviated versions of Usa states. |
|
| Land | country | State must be provided as an ISO 2-letter state code. Of import: E'er include your customers' countries in their own column in your file, fifty-fifty if all of your data is from the same country. Because nosotros match on a global calibration, this simple step helps us match as many people as possible from your customer listing. |
|
| Date of Birth | dob | We back up 18 different date formats to suit a range of calendar month, day and year combinations, with or without punctuation. |
|
| Year of Birth | doby | Nosotros accept year of birth every bit a four- digit number, YYYY. | 1986 |
| Age | historic period | Nosotros take age equally a numerical value. |
|
| Nada/Postal Code | zip | We accept Us and international zip and postal codes. United states of america zip codes may include a 4-digit extension equally long equally they are separated by a hyphen. The extention is not required and will not further meliorate match rate. |
|
| Gender | gen | Nosotros accept an initial to signal gender. |
|
| Mobile Advertiser ID | madid | We support 2 types of mobile advertiser IDs: Android's Ad ID (AAID), which Google provides as part of Android ad, and Apple's Advertising Identifier (IDFA), which Apple provides as function of iOS in its ads framework. |
|
| Facebook App User ID | uid | An ID corresponding to someone who uses an app that can be retrieved through the Facebook SDK. We support numerical user IDs associated with your facebook awarding. |
How To Upload Information Using Custom Audiences
To upload information using Facebook Custom Audience on Business Director, simply follow the steps below.
1. Click "Create Audience" then cull "Custom Audience"
Create Audition is located under Audiences. Custom Audience volition drop down under Create Audience.
2. Click "Customer File"
Customer File is the first pick.
iii. Click "Choose a file or copy and paste information"
Later, click "Choose a file or copy and paste data".
iv. Click "Upload File"
Click "Upload File" to upload your information.
5. Click "Next"
After you choose a file, click "Next" to go along.
6. Click "Upload & Create"
After uploading your information, click "Update & Create" to create your custom audience.
7. Await
Depending on your data size, upload time may exist quick or boring.
8. Y'all're Done!
Congratulations, you've uploaded Custom Audience information using Multiple data types!
Recommended Manufactures Related to Facebook Advertisement:
- How To Claim a Facebook Ad Account through Business Manager
- How To Find Your Facebook Ad Business relationship ID
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